Ok! Before we go ahead let me clear few things.
I am not crushing on Jason,
I am not saying Jason is Gay,
I am not watching Bigg Boss,
I haven't watched last few seasons of Bigg boss.
Since I dated a Russsian guy this summer, my way of communication has changed. I just cannot speak/write anything other than talking straight. But I will try to write back in my old ways and be enough expressive.
By now we all know that Jason Shah is the new wild card entry in reality TV show Bigg Boss 10. He is a handsome hunk with haunting blue eyes and killer jaw bone. He has those big muscles will not go unnoticed by any person. He is a handsome man.
The moment I saw him something echoed in my mind. It was a memory of an old conversation I once had overheard in public bus. Two straight men were talking about their friend who was not present there at that time. They were making fun of him and calling him names and gay. What made them declare him gay was his flamboyant body language and slender body. One guy said to other, if a guy has so slender body and he acts feminine,doesn't act manly then he has to be GAY. Ordinary straight Indians have this huge misconception about gay people. Even media and Bollywood also believes in this it seems. Many gay characters in movies and TVs are slim men with feminine body behaviour.
They don't understand or know that what they think about us is wrong. Gay community also has manly acting, muscular men with muscular physique. Our community does have men like these. But public doesn't know that and media keeps feeding their misbelief by portraying gay men as flamboyant men. I wish regularIndians could see in grindr, I wish they could see many profiles of men on grindr with pictures of muscular men.
All LGBT community is trying so hard to make mainstream straight society accept us. As a marketing graduate what comes in my mind is a marketing theory that could help straight people know us better. This marketing Model is AIDA model. What it is? Let me explain. We need to think as if we are launching a new product. First, we need to grab people's attention by showing them something that they never seen before. That is Attention of A. Then create Interest in People's minds, let them have Desire to know hthat new thing and then let them take Action. This sequence of Attention, Interest, Desire and Action is called AIDA model.
I think that presenting a gay man with hot muscles and handsome face will be a good first step of AIDA model in Indian public. This is to bring mainstream people closer to gay community. How it will work on TV? Bring an out gay man who look like Jason on reality shows like Bigg Boss. And then let people see him. How it will work? Explain below in diagram.
This model has worked before. Lakshmi Narayan Tripathi and Sunny Leone from Bigg Boss season 5, all have won hearts of millions of people by their smartness, kindness and great character. This formula has worked before for lesbians, Transgenders, straight people and now it is time to apply this formula on gay men too. I know Bigg Boss had many great gay men on their show before but they need to go one step ahead. They need to find a gay man who is so handsome that it will make women day dream despite they knowing that he is gay, he should have so hot body that he will motivate straight men to hit the gym, he should be so smart, well mannered, well behaved and most important - should have a strong character that he will win support of many viewers, he should be so total package that he should win the show by huge public support. And then people (even though some) will see us in a different way and accept us like one of their own.
This whole post was just a summary of all thoughts that came in my mind when I saw Jason Shah. Indian gay community needs to find their desi version of Anderson Cooper, Ellen Degeneres, Tom Daley and Neil Patrick Harris. Gay men have so much to offer, let Indians receive it.
I am not crushing on Jason,
I am not saying Jason is Gay,
I am not watching Bigg Boss,
I haven't watched last few seasons of Bigg boss.
Since I dated a Russsian guy this summer, my way of communication has changed. I just cannot speak/write anything other than talking straight. But I will try to write back in my old ways and be enough expressive.
By now we all know that Jason Shah is the new wild card entry in reality TV show Bigg Boss 10. He is a handsome hunk with haunting blue eyes and killer jaw bone. He has those big muscles will not go unnoticed by any person. He is a handsome man.
The moment I saw him something echoed in my mind. It was a memory of an old conversation I once had overheard in public bus. Two straight men were talking about their friend who was not present there at that time. They were making fun of him and calling him names and gay. What made them declare him gay was his flamboyant body language and slender body. One guy said to other, if a guy has so slender body and he acts feminine,doesn't act manly then he has to be GAY. Ordinary straight Indians have this huge misconception about gay people. Even media and Bollywood also believes in this it seems. Many gay characters in movies and TVs are slim men with feminine body behaviour.
They don't understand or know that what they think about us is wrong. Gay community also has manly acting, muscular men with muscular physique. Our community does have men like these. But public doesn't know that and media keeps feeding their misbelief by portraying gay men as flamboyant men. I wish regularIndians could see in grindr, I wish they could see many profiles of men on grindr with pictures of muscular men.
All LGBT community is trying so hard to make mainstream straight society accept us. As a marketing graduate what comes in my mind is a marketing theory that could help straight people know us better. This marketing Model is AIDA model. What it is? Let me explain. We need to think as if we are launching a new product. First, we need to grab people's attention by showing them something that they never seen before. That is Attention of A. Then create Interest in People's minds, let them have Desire to know hthat new thing and then let them take Action. This sequence of Attention, Interest, Desire and Action is called AIDA model.
I think that presenting a gay man with hot muscles and handsome face will be a good first step of AIDA model in Indian public. This is to bring mainstream people closer to gay community. How it will work on TV? Bring an out gay man who look like Jason on reality shows like Bigg Boss. And then let people see him. How it will work? Explain below in diagram.
This model has worked before. Lakshmi Narayan Tripathi and Sunny Leone from Bigg Boss season 5, all have won hearts of millions of people by their smartness, kindness and great character. This formula has worked before for lesbians, Transgenders, straight people and now it is time to apply this formula on gay men too. I know Bigg Boss had many great gay men on their show before but they need to go one step ahead. They need to find a gay man who is so handsome that it will make women day dream despite they knowing that he is gay, he should have so hot body that he will motivate straight men to hit the gym, he should be so smart, well mannered, well behaved and most important - should have a strong character that he will win support of many viewers, he should be so total package that he should win the show by huge public support. And then people (even though some) will see us in a different way and accept us like one of their own.
This whole post was just a summary of all thoughts that came in my mind when I saw Jason Shah. Indian gay community needs to find their desi version of Anderson Cooper, Ellen Degeneres, Tom Daley and Neil Patrick Harris. Gay men have so much to offer, let Indians receive it.
No comments:
Post a Comment